YouTube is rising quick on TVs, and podcasts are main the cost

Over the previous decade, podcasts have exploded in reputation, and for many individuals, having one enjoying whereas they work, commute, or unwind has develop into second nature. Whereas apps like Spotify and Apple Podcasts stay well-liked platforms for listening, YouTube has emerged as one of many greatest locations for podcasts, providing each audio and video. And in keeping with the most recent numbers, it simply had its greatest 12 months for podcasts but.

In a latest blog post, YouTube revealed that 2025 marked one of many strongest years ever for podcasts on the platform, particularly on TVs. In line with YouTube, viewers watched greater than 700 million hours of podcasts on front room units by October 2025, almost double the earlier 12 months’s viewing time.

“The lounge simply continues to be this wonderful brilliant spot when it comes to consumption,” stated Steve McLendon, YouTube’s head of podcast merchandise, chatting with Bloomberg. “We knew video could be large for podcasting, however it continues to shock us how large it’s.”

Earlier this 12 months, YouTube introduced that TV has surpassed mobile devices as the first manner folks watch YouTube within the US, and that viewers worldwide now watch multiple billion hours of YouTube on their TVs every day.

YouTube is among the largest streaming platforms within the US

It not too long ago up to date its TV app with a brand new watch display screen

Credit score: Pocket-lint / Glenn Carstens-Peters / unsplash / Canva

In line with Nielsen data, YouTube stays one of many largest streaming platforms within the US. In its November 2025 report, streaming accounted for 46.7 % of complete TV viewership, with YouTube main all streaming providers at 12.9 %, adopted by Netflix at 8.3 %. So seeing YouTube’s podcast numbers explode on TV may not be all that shocking, on condition that increasingly more individuals are tuning in to YouTube at night time on their TVs, changing conventional cable and broadcast TV.

“With podcasting and YouTube and discovery on tv, there isn’t a restrict to potential late night time reveals,” McLendon instructed Bloomberg.

Not too long ago, YouTube updated its TV watch page to make it a “extra intuitive expertise with simpler navigation.” As a part of the replace, YouTube rearranged a number of on-screen person interface parts whereas a video is enjoying, making it simpler to view a video’s description, learn feedback, and discover extra content material from the channel. These adjustments started rolling out to the YouTube TV app in early December.

In its weblog submit, YouTube says it is going to proceed to develop “extra methods to get pleasure from podcasts” on the platform in 2026, together with making it simpler for content material creators to generate clips from their podcast for his or her audiences to look at.

It is value noting that different platforms like Spotify have additionally began leaning into video, with Spotify saying in November that it now has half one million video podcasts which were watched by nearly 400 million folks (by way of TechCrunch).

In different YouTube-related information, the streaming big recently announced it is going to have the unique international rights to The Oscars beginning in 2029, after signing a multi-year take care of the Academy of Movement Image Arts and Sciences. The primary Oscars to debut on YouTube would be the a hundred and first Oscars Ceremony in 2029, and the deal runs via 2033.