Apple plans to launch iPhone 17 and extra on the ‘Awe Dropping’ occasion September 9: Here is every little thing to anticipate

We’re now simply days away from the Apple’s September 9 occasion, the place the corporate is all however sure to unveil the iPhone 17 line. This 12 months’s theme of “Awe dropping,” which was featured in Apple’s invitations to the media despatched on August 26 does not reveal a lot by means of clues, although some assume the heat-mapped Apple emblem is indicative of better thermal cooling within the new fashions. However extra importantly, we already know how to watch the Apple iPhone 17 event itself: The keynote might be livestreamed on YouTube Tuesday, September 9 at 1PM ET from Cupertino. We’ll have three Engadget staff members reporting, liveblogging and offering their hands-on impressions from Apple Park, so be sure to come again right here for the newest protection.

This 12 months is shaping as much as be a departure from latest September product rollouts, with the robust chance of an all-new superthin iPhone anticipated to affix the corporate’s lineup. Additionally on faucet may very well be new Apple Watch fashions — together with the primary actually new Extremely mannequin in two years — and (perhaps) the long-awaited AirPods Professional 3.

Bloomberg Apple reporter Mark Gurman confirmed his expectation for all the above merchandise to reach as anticipated subsequent week in his recent event preview story. Gurman had beforehand reported lots of these particulars, together with the anticipated battery and digital camera compromises of that rumored skinny iPhone (which everybody already calls the iPhone Air). You possibly can hear him share his full evaluation of the upcoming lineup — and even a peek at some 2026 iPhone fashions — throughout his latest visitor look on the Engadget Podcast.

Anticipated to be roughly 5.55 mm thick, the iPhone Air can be the thinnest iPhone but, besting 2014’s iPhone 6 which, at 6.9 mm, was the earlier svelteness champ. They usually’ve solely gotten chunkier since then. (The iPhone 16 Pro has a depth of 8.25 mm.) The Air would additionally give Apple a direct rival to Samsung’s Galaxy S25 Edge, which we discovered to be greater than a gimmick.

However the iPhone Air’s skinny design will possible result in some compromises. It is rumored to have solely a single 48 MP digital camera and a smaller battery. That mentioned, Taiwan’s TrendForce, a market analysis agency quoted in a latest MacRumors story, means that the Air will sport a high-density “silicon anode battery” that might theoretically present extra energy from a smaller body.

The Professional lineup may provide some design tweaks and efficiency enhancements. The iPhone 17 Professional and Professional Max are rumored to modify from titanium to aluminum. They may additionally see the rear digital camera array increase to a complete “island” that extends throughout many of the cellphone’s bottom. It is anticipated to accommodate three cameras (as earlier than), however a number of rumors have instructed it can have an improved telephoto one. The zoom lens may jump to 48MP, which might strengthen its digital zooming / cropping chops. The telephones may additionally add an anti-glare coating, much like these found on iPads.

The usual iPhone 17 may see some welcome show upgrades. A minimum of one provide chain supply claimed it can add a 120Hz variable refresh price (ProMotion) show, which the Professional collection has used since 2021.

One factor we all know no doubt is that the brand new iPhones will launch with iOS 26, which brings Apple’s biggest design refresh in years. It is simple to think about the corporate highlighting the brand new mannequin’s shows as the easiest way to expertise the brand new Liquid Glass visible language. As for the naming scheme, there have not been any leaks pointing to an analogous {hardware} rebranding (“iPhone 26,” “iPhone 26 Professional,” and many others.). However hey, Apple does like surprises.

Engadget’s iPhone 17 rumor roundup provides you a deeper dive into what to anticipate from the brand new fashions.

Apple’s fall occasion is not only for iPhones. The corporate can also be anticipated to roll out new Apple Watch fashions. 5G and a processor improve are expected for the Apple Watch Extremely 3. It might additionally allow you to ship texts by way of satellite tv for pc, helpful for individuals who use it out within the wilderness. Whatever the particulars, Apple hasn’t launched a brand new rugged and premium mannequin since 2023 (aside from a new color), so it is due for an improve.

The Sequence 11 mannequin is unlikely to depart dramatically from the Sequence 10. In any case, that mannequin launched a brand new design, with a thinner body and larger screen. (And Apple has traditionally stored these round in three-year cycles.). However a sooner chip additionally appears logical. Maybe we’ll see 5G arrive on the usual wearable, too.

The Apple Watch lineup and the corporate’s Health staff has been within the information of late too. Along with ongoing authorized battles over the wearable’s blood oxygen monitoring feature, Apple’s vp of health applied sciences Jay Blahnik has been accused of making a poisonous office surroundings, in accordance with a New York Times report. It is unlikely that the corporate even mentions both of those conditions at its occasion on September 9, however it’s attention-grabbing background data for the health and wearable parts of its presentation.

We may additionally see the AirPods Professional 3 on the occasion. It has been about three years since Apple final upgraded its premium earbuds. The brand new mannequin may additionally deliver some biometric sensors to the earphones: an in-ear heart-rate monitor and (perhaps) temperature sensing. Live translation is also rumored, though that is probably not unique to the third-gen mannequin. However do not anticipate main design adjustments, if the newest studies from leaker Majin Bu (by way of MacRumors) are to be believed: Along with a “slight discount in measurement,” Bu notes the case will lose the bodily pairing button, whereas gaining capacitive controls.

Will there be different bulletins? Time will inform, however now we all know we cannot have to attend lengthy to seek out out. The official countdown clock has begun, and the solutions are simply days away.

Replace, September 6, 2025, 10:20AM ET: Added a hyperlink to Mark Gurman’s newest Bloomberg story, which confirms and expands on his months of earlier reporting on the approaching new Apple {hardware}.

Replace, September 4, 2025, 7:20PM ET: Added a brand new report that the iPhone Air could function a high-density battery.

Replace, September 3, 2025, 2:20PM ET: Included a reference and hyperlink to the idea that the invitation graphic suggests a brand new cooling system for the upcoming iPhones.

Replace, September 2, 2025, 11:15AM ET: Tweaked the intro to precisely mirror how far we’re from the occasion at this cut-off date, and added a paragraph on latest happenings round Apple’s Watch and Health merchandise.

Replace, August 29, 2025, 2:32PM ET: Added insights from Bloomberg‘s Mark Gurman based mostly on his look on the Engadget Podcast.

Replace, August 28, 2025, 10:45AM ET: Added new report on AirPods 3 case particulars.

Replace, August 26, 2025, 5:41PM ET: Added affirmation of official occasion invitation, date and time.