Fiverr is shedding 250 staff to turn out to be an ‘AI-first firm’

Gig economic system platform Fiverr is shedding 250 staff because it pivots to being an “AI-first firm,” CEO Micha Kaufman shared in an essay on X. The transfer impacts round 30 % of the corporate’s workers, The Register writes, and it isn’t unusual amongst tech corporations in 2025. Duolingo introduced comparable plans to turn out to be “AI-first” in April.

Kaufman describes this course of as returning to “startup mode” and writes that his final purpose is to show Fiverr into “an AI-first firm that is leaner, sooner, with a contemporary AI-focused tech infrastructure, a smaller workforce, every with considerably higher productiveness, and much fewer administration layers.” A part of the justification Kaufman affords for why Fiverr would not “want as many individuals to function the present enterprise” is that the corporate has already built-in AI into its buyer assist and fraud detection packages.

The primary signal that Fiverr may justify layoffs with AI got here when Kaufman was interviewed by CBS News in Might 2025 in regards to the hazard the know-how posed to staff. Kaufman particularly suggested staff to “automate one hundred pc” of what they do with AI, whereas additionally claiming that would not make them replaceable as a result of they have been nonetheless able to “non-linear pondering” and “judgement calls.” That recommendation would not appear to be it was in the end useful for Fiverr’s personal staff.

The corporate’s cuts have an effect on fewer folks than a bigger agency like Workday, who introduced plans to eliminate 1,750 roles in February 2025. Whatever the dimension of the corporate or its stage of funding in AI, although, layoffs have the identical impact: Extra work needs to be carried out by fewer folks.