This new Samsung OLED TV gives every little thing trendy leisure shoppers want

For severe media shoppers, particularly anybody who actually enjoys the latest status titles and video games on the highest consoles, an OLED TV looks like the very best funding. With a skinny design and individually-lighted pixels that contribute to an ideal distinction ratio, OLED fashions can finest help the feel and appear of the latest leisure productions. And the few drawbacks to an OLED sensible TV, particularly the value and colour brightness, appear to be fading away every 12 months.

As somebody who has loved Samsung TVs for a very long time now, I’ve witnessed how they enhance on their deficiencies in an effort to create a complete viewing expertise. That is very true in the case of OLED fashions, a kind of TV Samsung as soon as ignored. I examined out its newest mid-range OLED mannequin, the S90F, and along with the right distinction, it was surprisingly brilliant and colourful. With all the additional options that help my numerous pursuits, from having fun with a slew of streaming companies to gaming on a PS5, this TV was most spectacular and completely suited to my wants.

I spent a couple of weeks testing out this new mannequin. This is what I discovered.

4.5/5

Model

Samsung

Working System

Tizen

Show Sort

OLED

Show Decision

4K (3,840 x 2,160)

This 2025 OLED sensible TV makes for an immersive leisure expertise for all types of media, offering vivid colours, excellent distinction, and worthy brightness for movies, exhibits, sports activities, and video games. With an in depth gaming hub, life-style apps, and ambient modes, this TV is suited to the fashionable client.

Execs & Cons

• Excellent distinction and beautiful brightness
• Terrific gaming options
• Quick processor and automated AI settings

• Mounting is tedious
• Delicate
• Superfluous software program and companies

Value, availability, and specs

The 2025 Samsung OLED S90F options QD-OLED panels, which mix individually-lit pixels with a quantum-dot filter that enables for wealthy colour, excellent distinction ratio, and a wide-viewing angle. It boasts 4K decision and HDR10+ with a 144Hz refresh charge. Regarding audio, it helps Dolby Atmos, 360 spatial sound, and object monitoring. It options the Tizen working system, which incorporates sensible assistant compatibility, Samsung TV Plus, and a set of productiveness and well being apps. It gives ALLM, VRR, and FreeSync Premium Professional for gaming, in addition to an internet hub for Xbox GamePass subscribers.

It options 4 HDMI ports, together with 1 eARC, 3 USB slots, and Wi-Fi 5. It is accessible from Amazon, Finest Purchase, and immediately from Samsung.com, which gives a price-matching coverage. A 65-inch mannequin retails for $2,500, nevertheless it was just lately on sale for $1,600 from Samsung.com and Amazon.

What I appreciated in regards to the Samsung OLED S90F TV

Gorgeous distinction and massive brightness

There’s lots to get pleasure from with this OLED TV that feels fully immersive and suited to the numerous wants of recent shoppers. From reside sports activities to video games, streaming Marvel motion pictures to watching horror movies, this OLED TV seemed improbable.

To begin, it does really feel like establishing a sensible TV is getting sooner and simpler. It goes sooner if you have already got a Samsung account in addition to streaming apps arrange in your telephone — I had the unit related to Wi-Fi with a bunch of apps logged into and able to go in a matter of minutes. I did not really feel the necessity to tinker with too many settings straight away.

Samsung’s AI image customization settings go an extended strategy to placing you in the best place from the bounce in case you’re much less involved with cinematic constancy and extra eager on watching one thing that feels good. The thought is that the TV analyzes your fast house and robotically adjusts the settings, though I do suppose it is price taking time to undergo every when you’re settled into your fastened leisure room.

I first watched among the extra cinematic Marvel motion pictures; colours jumped out whereas the motion scenes have been seamless and detailed. All the pieces I noticed felt sensible and virtually tangible. As anticipated, the distinction was terrific, and blacks confirmed up wealthy and intense on display. What stunned me a bit was simply how brilliant the display was, particularly when there was no ambient gentle. With overhead lights on, the display nonetheless seemed good as effectively, with none noticeable glare.

Gaming stood out. Taking part in some solo RPGs on my PS5, each motion and enter felt instantaneous and easy. The gaming hub grants a whole lot of totally different settings and help, permitting you to toggle HDR, VRR, a digital map and aiming help. You may also regulate the black ranges or enact sweeping settings primarily based on the kind of style of recreation you are enjoying. All of it makes for a terrific expertise for each console use and on-line play; Samsung gives on-line Xbox gaming with a subscription.

To the extent you need to use your sensible TV as some type of central sensible residence working hub, there are apps and perks to get pleasure from. A slew of well being, health, life-style, and productiveness apps can be found. Ambient Mode and a Every day Panel characteristic let you remodel your TV into one thing extra aesthetic or informative when it is not actively ‘on.’ I am not notably enthralled by these extras, however I do see the attraction and have interaction with them every now and then.

What I did not like Samsung OLED S90F TV

Extra AI options can alter the viewing expertise

There is not a ton about this TV that’s worrisome. Like different Samsung TVs, it does not provide Dolby Imaginative and prescient, however that is not as enormous a knock because it was once since HDR10+ is gaining in recognition. Whereas the TV holds up in a well-lit room, it is higher loved in a darkish atmosphere. If the room is simply too brilliant, and also you’re attempting to look at darker media, particularly older titles, you may begin to discover some shadowing or points with element. There is not a whole lot of glare, however extra blurring may be noticeable in darkish scenes.

I do suppose the AI image settings is usually a bit problematic. I recognize they do a bunch of issues without delay to make the picture seem respectable to those that aren’t excited about going into every setting, nevertheless it does really feel like generally the visuals are off. Inherently, AI settings are synthetic, and all these software program enhancements are counter-intuitive to something striving for constancy; Filmmaker Mode itself strips all the surplus modifications with a purpose to protect the inventive’s intent. This Samsung TV additionally gives AI Optimization and AI Customization, two settings that appear fairly comparable and are in reality moderately complicated. I recognize there are settings that assist out the informal viewer, however for these looking for a trustworthy viewing expertise, additional work is required.

One other concern may contain mounting — primarily, the method would require a whole lot of planning, endurance, and warning. The TV is so skinny, and it feels delicate, and since it’s going to match almost flush in opposition to the wall, set up is usually a bit tedious. In any other case, the stand is simple to put in, though the mannequin is significantly better when mounted.

I nonetheless might do with out among the bloat; I do not look after Samsung TV Plus and do not feel inclined to make use of Bixby as my digital assistant. There are a bunch of Samsung apps put in, lots of which I discover pointless, however their inclusion is extra annoying than it’s problematic.

Must you purchase the Samsung OLED S90F TV?

I strongly really feel that anybody who consumes a whole lot of totally different media, particularly those that watch sports activities, stream titles, and play video games on the most recent consoles, is essential to have a flexible and customizable sensible TV that may maintain up. This newest Samsung OLED mannequin is certainly a kind of TVs with its excellent distinction ratio, spectacular colour accuracy, and quick processing occasions. It is definitely geared up for watching new and big-budget titles, nevertheless it’s additionally good at upscaling older content material.

With 4 HDMI ports, automated image changes, and settings to optimize gameplay, this OLED TV is well-suited for numerous wants. You may need to set it up in a room the place you possibly can management the lights, as a result of the picture actually pops when loved in a dimly-lit room.

It comes at an excellent worth for OLED fashions, and it is undoubtedly price taking the additional effort and time to mount the unit. I loved every little thing I watched and performed on this sensible TV, and it is undoubtedly a worthwhile funding.

4.5/5

Model

Samsung

Working System

Tizen

Show Sort

OLED

Show Decision

4K (3,840 x 2,160)

This 2025 OLED sensible TV makes for an immersive leisure expertise for all types of media, offering vivid colours, excellent distinction, and worthy brightness for movies, exhibits, sports activities, and video games. With an in depth gaming hub, life-style apps, and ambient modes, this TV is suited to the fashionable client.